Francesco Group

Francesco Group, Birmingham

Background: Francesco Group, Birmingham is a new salon located in a prime position in the House of Fraser store in the city centre. With a large space and a need to be private, but still part of the store, dell pm designed, created and fitted a stunning salon within brand look.

Brief: To bring the Francesco Group brand to Birmingham with stunning city style.

Result: Welcoming, professional and with a modern look that enticed new clients into the salon for beautiful hair.





Francesco Group, Church Lane

Background: Francesco Group, Church Lane is a petite salon in the heart of Stafford. It has a large clientele and a very busy salon environment. Francesco Group is a strong brand within the hairdressing industry and each salon adheres to a corporate look.

Brief: To bring the Francesco Group brand to Birmingham with stunning city style.

Result: "A beautiful tardis!" - quote from Salon Directors

Testimonial"Tom and Dell PM carried out a major re-fit for us, over a period of four weeks. We were delighted with the results, everything as we had planned and discussed, was on time and within budget. It is now nearly two years later and the salon still looks fabulous - the quality of the units has withstood all the hard work since! Church Lane is a bit like Dr Who's Tardis - from the outside looks very small but in fact we have utilised every bit of space available to us and manage to fit in 15 work stations. We would recommend Tom and his team very highly." - Kerry and Judy O’Sullivan – Salon Directors





Francesco Group, Walsall

Background: Francesco Group has a strong brand within the hairdressing industry with every salon adhering to a corporate look. The branch in Walsall relocated to newly built premises to increase space and improve position.

Brief: To create a salon design and shop fit to turn the empty building into an FG look salon, incorporate 18 sections and give an atmosphere of space and airiness.

Result: Airy and spacious! The team loved the ultra-modern look we created with classic elegance to give all clients a calm and relaxing visit.

Testimonial"Tom has done a fantastic job with the salon. Together, we worked on the design and budget and saw it go from an empty shell to a fully fitted salon in just five weeks. The standard of work was high and Tom project managed everything; in fact Tom took away the headache from me during our busiest season. Using the same team all the time ensures that everyone is very reliable. The finished look is absolutely amazing and the clients love it; our sales growth and new client growth is up on last year as well." - Louise Crook, Salon Director





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